The Influence of COVID-19 on Adult Learning in the Fitness Industry

The final project in CCHE 670 (Adult Learners) was due in the fall of 2020 seven months into the pandemic when stay-at-home orders and public fears led to a major impact on many industries. I was inspired to explore the challenges of adult learners adapting to online platforms available for home fitness as most gyms were forced to close due to the public health concerns. Fitness companies with a strategic design and andragogy design experienced a massive increase in sales and usage by a desperate customer base who are motivated to learn their system.